The best customer prospects of direct marketers are ________.
A) profiled consumers
B) current customers
C) affiliated consumers
D) segmented consumers
E) purged customers

Question

Quizplus · Accepted Answer

Current customers are the best customer prospects for direct marketers as they have already shown an interest in the company's products or services and are more likely to purchase again. Profiled, segmented, and affiliated consumers may also be good prospects, but current customers have a proven track record of purchasing from the company. Purged customers have already been removed from the company's database and are not prospects.

The Best Customer Prospects of Direct Marketers Are ________