________ is a technique of mining the information in databases to uncover prospective buyers whose characteristics match those of users.
A) Skimming
B) Searching
C) Profiling
D) Relationship marketing
E) Fulfillment

Question

Quizplus · Accepted Answer

Profiling involves analyzing the characteristics, behavior, and patterns of existing customers in a database and using that information to identify potential customers who have similar profiles. It helps in finding new leads and improving targeting for marketing campaigns. Skimming is a pricing strategy, searching is a generic term for looking for information, relationship marketing is a strategy for building long-term customer relationships, and fulfillment refers to the process of delivering orders to customers.

________ Is a Technique of Mining the Information in Databases