MMT,Inc.,a pharmaceutical company,considered using direct marketing.An important need the company had was to respond to the customers' responses by getting the product to the customers who ordered it within 48 hours.What step in the direct-marketing process was MMT concerned about?
A) objectives
B) the offer
C) targeting
D) fulfillment
E) message strategy

Question

Quizplus · Accepted Answer

Fulfillment is the step in the direct-marketing process that involves delivering the product or service to the customer. MMT's concern about getting the product to customers who ordered it within 48 hours indicates that they were focused on the fulfillment step of the process.

MMT,Inc,A Pharmaceutical Company,considered Using Direct Marketing