Neal Murphy sells his company's unique gift items on television programs and entire channels dedicated to selling goods and services.Neal is using ________.

Question

Quizplus · Accepted Answer

Neal Murphy is using direct-response television advertising, which involves promoting products or services directly to consumers through television programs or dedicated channels. Internet-based infomercials and online marketing are also forms of direct-response advertising, but they specifically refer to using the internet as the advertising medium. Telemarketing and data mining are not mentioned in the scenario.

Neal Murphy Sells His Company's Unique Gift Items on Television