After selecting a sweater on the Lands' End website,Kelly Oldham filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement: "Yes,I would like to receive promotional information via email from Lands' End." The statement suggests that Lands' End is using which of the following marketing tools?
A) spam
B) telemarketing
C) spoofing
D) data mining
E) permission marketing

Question

Quizplus · Accepted Answer

The statement suggests that Lands' End is using permission marketing, as they are seeking permission from the customer to send promotional information via email. This means that the customer has given explicit consent for the company to contact them for marketing purposes.

After Selecting a Sweater on the Lands' End Website,Kelly Oldham