Laurie is a college professor who teaches a course in direct marketing. She is a member of the Direct Marketing Association (DMA), a trade association for businesses in the direct marketing industry, because it is a useful source of current information for her course. She receives direct mail offers, e-mails, and telemarketing calls from a variety of businesses that are also sent to other members of the DMA. What type of list is Laurie's name on?
A)house list
B)response list
C)compiled list
D)professional list
E)converted list

Question

Quizplus · Accepted Answer

Laurie's name is on a compiled list, which is a list of individuals or businesses that have been gathered from a variety of sources, such as public records, surveys, and other sources. In this case, her name was likely obtained from the DMA's membership list, which is a compilation of individuals who work in the direct marketing industry.

Laurie Is a College Professor Who Teaches a Course in Direct