P&G has developed and purchased huge databases and has more than 30 million consumers in its current database. P&G routinely mines the information in the database to uncover potential buyers whose characteristics match those of their current customers for a given product and brand. What technique is P&G using?
A)skimming
B)searching
C)prospecting
D)relationship marketing
E)converting

Question

Quizplus · Accepted Answer

P&G is using prospecting to uncover potential buyers who are similar to their current customers for a given product and brand.

P&G Has Developed and Purchased Huge Databases and Has More