Which of the following promotions would a marketer be most likely to use to build relationships with customers and to remind customers about the brand?

Question

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Specialty items, such as branded merchandise or gifts with purchase, can create a sense of exclusivity and strengthen the customer's relationship with the brand. It also serves as a constant reminder of the brand in the customer's daily life. Coupons, sampling, rebates, and refunds are more geared towards driving immediate sales rather than building long-term relationships with customers.

Which of the Following Promotions Would a Marketer Be Most