A direct payment of cash or goods given to the retailer if the retailer agrees to set up a point-of-sale display is known as a ________.

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A display allowance is a direct payment in cash or goods given to a retailer if they agree to set up a point-of-sale display. Buying allowance is a discount given to a retailer for a certain volume of products purchased. Bonus refers to an extra payment given to an employee as an incentive or reward. A dealer loader is a gift or special offer given to a retailer in exchange for placing an order or buying a certain amount of merchandise. A cooperative allowance is a reimbursement given to a retailer for advertising a manufacturer's product.

A Direct Payment of Cash or Goods Given to the Retailer