Allan has worked in the advertising creative field for many years and is moving into sales promotion creation for his agency's clients. Although he is aware that consumers and the trade are primary target audiences for sales promotion, he just learned that there is another target audience. What is it?

Question

Quizplus · Accepted Answer

The sales force is often a target audience for sales promotion materials as they are the ones who will be implementing and selling the promotion to customers.

Allan Has Worked in the Advertising Creative Field for Many