Kodak wanted to create excitement for its line of digital cameras. The company encouraged consumers to submit pictures electronically in the "Kodak Moments" promotion. Judges selected a grand prize winner to receive a vacation for four to Disney World, with several other lower-level winners receiving Kodak products. What type of consumer promotion is this?
A) coupon
B) sweepstake
C) game
D) contest
E) premium
Correct Answer:
Verified
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