________ is about selling the brand of the retail store and selling individual branded items the store carries.

Question

Quizplus · Accepted Answer

Retail marketing communication is specifically focused on the branding and promotion of a retail store and the products it carries. Local advertising may focus on promoting the store, but may not necessarily promote the individual brands carried. Direct marketing communication may include promotions for specific products, but may not necessarily promote the store's brand overall. Advertising and sales promotion both focus more on promoting specific products or services, rather than the overall brand of the retail store.

________ Is About Selling the Brand of the Retail Store