Which targeting consideration refers to assessing a country's level of infrastructure, literacy levels, economic level, and level of media availability?
A)cultural cohort
B)geographic region
C)market development level
D)positioning
E)standardization

Question

Quizplus · Accepted Answer

Market development level refers to assessing a country's level of infrastructure, literacy levels, economic level, and level of media availability. Therefore, C is the correct answer. Cultural cohort refers to a particular group of people with specific behavioural characteristics or values. Geographic region refers to a specific geographical area. Positioning refers to the way a business wants its customers to perceive its product or service as compared to its competitors. Standardization refers to the act of maintaining uniformity of a product across different markets.

Which Targeting Consideration Refers to Assessing a Country's Level of Infrastructure