B2B direct marketing provides sales leads and lays the groundwork for subsequent sales calls.

Question

Quizplus · Accepted Answer

B2B direct marketing involves reaching out to potential customers through various channels such as email, phone calls, and direct mail. The purpose of this marketing approach is to generate leads and establish connections with prospects who have shown interest in the products or services being offered. These leads then become the target for subsequent sales calls or follow-up communication, ultimately leading to increased sales and revenue.

B2B Direct Marketing Provides Sales Leads and Lays the Groundwork