Rene is considering advertising for her gift shop located in Memphis, Tennessee. What is the first concern Rene should consider in targeting consumers?

Question

Quizplus · Accepted Answer

The first concern Rene should consider in targeting consumers is geography, particularly the location and proximity of potential customers to her shop in Memphis, Tennessee. Demographics, economics, psychographics, and lifestyles may also be important factors, but they are secondary to the physical location of her store.

Rene Is Considering Advertising for Her Gift Shop Located in Memphis