Dillard's is a regional department store, primarily located in the South. Every Sunday, Dillard's has large ads in the newspaper, but each ad features only one brand. For example, there might be an ad for Clinique cosmetics or one for Easy Spirit shoes. Dillard's sells other brands of these products but features only one in a given ad. The company does this because of the agreement it has with the national brand manufacturer (i.e., Clinique), under which the manufacturer will reimburse Dillard's for the cost of the ad. What is this known as?
A)cooperative advertising
B)national/local advertising
C)dealer loaders
D)ad reimbursements
E)tie-ins

Question

Quizplus · Accepted Answer

This is known as cooperative advertising, where the manufacturer reimburses the retailer for the cost of advertising their specific brand or product.

Dillard's Is a Regional Department Store, Primarily Located in the South