An ad for the new edition of this advertising textbook was placed in the Journal of Advertising, which is read by professors teaching this subject and practitioners in the advertising industry. What type of business-to-business advertising is this an example of?
A)industrial advertising
B)government advertising
C)trade advertising
D)profession advertising
E)channel advertising

Question

Quizplus · Accepted Answer

Profession advertising is a type of business-to-business advertising that targets professionals in a specific field. In this case, the ad for the new edition of the advertising textbook is placed in the Journal of Advertising, which is read by professors teaching this subject and practitioners in the advertising industry. Therefore, this is an example of profession advertising.

An Ad for the New Edition of This Advertising Textbook