Timberland is a well-known manufacturer of rugged shoes and boots, as well as other outdoor clothing and equipment. Helping others is part of the company's core values, and Timberland allows its employees a full week paid leave of absence to assist in a cause that is important to them. The leave is in addition to the regular paid vacation time employees receive. What type of social marketing does this commitment to community service by Timberland illustrate?

Question

Quizplus · Accepted Answer

Timberland's commitment to community service and allowing employees to take a full week paid leave of absence to assist in a cause important to them is an example of societal marketing. Societal marketing focuses on creating a positive image for the company by showing how it contributes to society's well-being. Timberland's commitment to community service aligns with this approach by showing how the company is committed to making a positive impact on society beyond its products and services.

Timberland Is a Well-Known Manufacturer of Rugged Shoes and Boots