Even though advertising is complex, most practitioners believe that advertising effects can be reduced to a single score.

Question

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Advertising is a complex process and cannot be reduced to a single score. The effects of advertising can vary depending on various factors such as target audience, message delivery, media used, and timing of the campaign. Measuring the effectiveness of advertising requires a comprehensive evaluation of various factors to understand how it impacts consumer behavior and attitudes.

Even Though Advertising Is Complex, Most Practitioners Believe That Advertising