Leslie was paid $50 to watch a commercial and then sort a deck of pictures from the commercial into images she remembered seeing and ones she didn't remember seeing. Then she was asked to sort them into five categories from strong positive to strong negative. What type of research did she participate in?
A)diagnostics
B)pretesting
C)tracking study
D)wave analysis
E)order of presentation analysis

Question

Quizplus · Accepted Answer

Leslie participated in diagnostics research, which involves evaluating the effectiveness of advertisements by assessing recall and emotional response to the content.

Leslie Was Paid $50 to Watch a Commercial and Then