Jana is a public relations specialist, and one way she evaluates the campaigns she develops for clients is to count the number of news releases her staff generates for a client's account. What type of measure of effectiveness does this illustrate?
A)awareness
B)attitude
C)distribution
D)production
E)coverage

Question

Quizplus · Accepted Answer

Counting the number of news releases generated is a measure of production, which evaluates the quantity or volume of output from the campaign.

Jana Is a Public Relations Specialist, and One Way She