________ markets consist of companies that buy products or services to use in their own businesses or in making other products.

Question

Quizplus · Accepted Answer

Business-to-business (B2B) markets involve companies purchasing products or services to use in their own operations or to make other products. This can include raw materials, supplies, equipment, and services such as consulting or advertising. The other options are not specific to business purchasing behavior. Consumer markets are comprised of individual buyers; distribution refers to channels of selling and delivery; institutional markets include organizations like schools, hospitals, and government agencies; and indirect markets involve intermediaries between the manufacturer and end user.

________ Markets Consist of Companies That Buy Products or Services