Which of the following refers specifically to creating the tangible and intangible elements of a brand?

Question

Quizplus · Accepted Answer

Branding specifically refers to the process of creating the tangible and intangible elements of a brand, such as the name, logo, packaging, messaging, and overall experience. Advertising, marketing, and integrating are all important components of branding, but they do not refer specifically to the creation of the brand itself. Exchanging is not relevant to this context.

Which of the Following Refers Specifically to Creating the Tangible