Advertising, Sales Promotion, Personal Selling, Public Relations, and Direct Marketing

Advertising, sales promotion, personal selling, public relations, and direct marketing are all ________.

A) promotional tools that should be integrated under the concept of integrated marketing communications
B) promotional tools used in business-to-business markets but not consumer markets
C) promotional tools used for push strategies but not pull strategies
D) promotional tools used for pull strategies but not push strategies
E) promotional tools used in consumer markets but not business-to-business markets