Which of the following is NOT a principle of IMC?
A) Everything communicates.
B) A brand is a unified vision and a complex system.
C) Brand relationships drive brand value.
D) You can't be integrated externally if you are not integrated internally.
E) Every element of the marketing mix should provide equal return on investment.
Correct Answer:
Verified
Q55: Integrated marketing communications produces better communications _.
A)
Q73: Marketing is the way a product is
Q73: A(n)_ brand is available in a number
Q75: When marketing strategists speak of markets, they
Q81: The first step in the marketing planning
Q83: The channel of distribution refers to the
Q84: Only manufacturers advertise.
Q87: A company that takes a _ approach
Q88: The supply chain refers to the various
Q94: Institutional markets consist of people who buy
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents