In the marketing planning process, consumer needs should be assessed before the product is positioned.

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Assessing consumer needs is a fundamental step in the planning process as it helps companies identify the target market, determine the demand, and design a product that meets the customers' requirements. Positioning is the stage where the company creates a unique image for the product in the customers' mind based on the benefits and features offered. Therefore, understanding consumer needs is crucial for effective product positioning.

In the Marketing Planning Process, Consumer Needs Should Be Assessed