The process of assessing whether there are identifiable groups within the market whose needs and wants intersect with the product and its features is known as differentiation.

Name: The process of assessing whether there are identifiable groups within the market whose needs and wants intersect with the product and its features is known as differentiation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The process described is known as market segmentation, not differentiation. Differentiation refers to making a product distinct from competitors.

The Process of Assessing Whether There Are Identifiable Groups Within