Implementation of IMC is most successful through the use of cross-functional organization.

Question

Quizplus · Accepted Answer

IMC involves the integration of various marketing communication elements, and cross-functional collaboration can help ensure that all aspects are aligned and working together towards common goals. This requires the involvement of individuals and departments from different areas of the organization, including marketing, sales, advertising, public relations, and more. By working together in a coordinated manner, a cross-functional team can help ensure the success of the IMC program.

Implementation of IMC Is Most Successful Through the Use of Cross-Functional