Sam is a brand manager for a manufacturer of consumer package goods. Part of his job entails launching new products into the marketplace. Before he launches a new product, however, Sam's department conducts extensive research to identify the needs and wants of the customer, rather than finding ways to sell products that may or may not meet customers' needs. Which key concept of marketing is Sam implementing?

Question

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Sam is implementing the marketing concept, which involves identifying and meeting the needs and wants of the customer through extensive research and customer-centric strategies. This approach prioritizes customer satisfaction and finding ways to create value for the customer, rather than simply promoting products that may not meet their needs.

Sam Is a Brand Manager for a Manufacturer of Consumer