Laurie owns a 2002 Honda Accord, which is the third Honda vehicle that she and her husband have owned. They describe themselves as a "Honda" family and intend to purchase another Honda automobile when their daughter gets her driver's license. They know and trust Hondas. Which key concept of marketing does this illustrate?

Question

Quizplus · Accepted Answer

This illustrates branding meaning, as the family associates trust and reliability with the Honda brand.

Laurie Owns a 2002 Honda Accord, Which Is the Third