Intel manufactures computer chips that are part of several personal computer manufacturers' finished products. Intel and the computer manufacturers realized that customers valued Intel computer chips due to their superior quality and reliability and began asking whether or not the computer they were considering purchasing contained an Intel computer chip. As a result, Intel and computer manufacturers started communicating through advertising and other promotional tools that there's "Intel Inside." This is an example of ________.

Question

Quizplus · Accepted Answer

"Intel Inside" is an example of ingredient branding, where a component or ingredient of a finished product (in this case, the Intel chip inside a computer) is branded and promoted separately to add value and differentiate the product from others in the market.

Intel Manufactures Computer Chips That Are Part of Several Personal