Which of the following refers to marketing that aligns the basic business practices and position of a brand with a cause, such as the environment or sustainability?

Question

Quizplus · Accepted Answer

Mission marketing refers to aligning a brand's basic business practices and position with a cause, such as the environment or sustainability. It is also known as cause-related marketing or purpose-driven marketing. Green marketing focuses solely on promoting products or services that are environmentally friendly, while social marketing aims to promote social good or behavior change. Integrated marketing refers to the coordination of multiple marketing channels to create a seamless and consistent brand experience. Not-for-profit marketing is focused on promoting the goals and values of non-profit organizations.

Which of the Following Refers to Marketing That Aligns the Basic