For an advertisement to be ruled deceptive, the deception must influence consumers' decision making about products and services, which is known as ________.

Question

Quizplus · Accepted Answer

Material injury refers to harm that consumers suffer as a result of a deceptive advertisement. For an advertisement to be considered deceptive, it must have the potential to cause material injury by misleading consumers into making decisions that they may not have made otherwise. Therefore, C is the correct choice as it specifically refers to the influence on consumer decision making. A, B, D, and E are not correct choices as they do not specifically address the impact of deception on consumer decision making.

For an Advertisement to Be Ruled Deceptive, the Deception Must