Timberland employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers. Timberland could be most accurately described as practicing ________.

Question

Quizplus · Accepted Answer

Timberland is practicing mission marketing, which involves aligning the company's mission with social causes and community service, thereby differentiating itself in the market.

Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue