A regional supermarket chain runs print, radio, and television advertisements announcing that 1% of its sales over the next two months will be donated to local after-school programs for underprivileged youth. This is an example of ________ marketing.

Question

Quizplus · Accepted Answer

This is an example of cause marketing, as the supermarket is promoting their sales by linking it to a social cause, in this case, after-school programs for underprivileged youth.

A Regional Supermarket Chain Runs Print, Radio, and Television Advertisements