HP's advertising agency assembles words and illustrations into an advertisement that will convey the company's intended brand message. In the communication process, HP is ________.

Question

Quizplus · Accepted Answer

HP is encoding their brand message into a visual advertisement, so the correct term to describe their role in the communication process is encoding. Messaging refers to the overall process of creating a message, sending refers to transmitting the message, decoding refers to the recipient's interpretation of the message, and responding refers to the recipient's feedback or reaction to the message.

HP's Advertising Agency Assembles Words and Illustrations into an Advertisement