The Canned Food Association of America wanted consumers to appreciate the benefits of canned foods. The group's magazine ad depicted a rather shapely robotic-looking woman who was very shiny and contrasted with the dark background in the ad. One had to look closely to learn that the ad was touting the benefits of food in cans, but research indicated that consumers did that because the unusual nature of the ad got them to look closer to determine what it was about. Which component of perception was this unusual ad attempting to accomplish?

Question

Quizplus · Accepted Answer

The ad was trying to capture the consumers' attention and get them to select and focus on it among other advertisements. It was using an unusual approach to attract attention and encourage consumers to look closer, therefore, attempting to stimulate selection and attention in perception.

The Canned Food Association of America Wanted Consumers to Appreciate