An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, which of the following would be the best way for the source to measure feedback?

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The best way for the source to measure feedback would be to track the number of people who redeem the $1-off coupon offered in the ad. This data would provide direct feedback on the effectiveness of the ad in driving customers to try the new age-minimizing makeup. Option A, the number of subscribers to Ladies' Home Journal, is not a direct measure of advertising effectiveness. Option B, the number of people who make up the target market, is not specific enough and does not provide a clear picture of how many people were reached by the ad. Option D, the number of people who were exposed to the ad, is difficult to track and does not provide information on how well the ad resonated with the audience. Option E, the appeal of the spokesperson, is important but would not provide a direct measure of advertising effectiveness.

An Ad for Maybelline Age-Minimizing Makeup in Ladies' Home Journal