________ describes how individuals or groups select, purchase, use, or dispose of products, as well as the needs and wants that motivate these behaviors.
A)Marketing
B)Consumption
C)Consumer behavior
D)Psychology
E)Segmentation

Question

Quizplus · Accepted Answer

Consumer behavior refers to the study of how individuals or groups choose, buy, use, and dispose of products or services to satisfy their needs and wants. It involves understanding various factors that influence the decision-making process, including psychological, social, and cultural factors. Marketing is a broader concept that includes various activities aimed at creating, communicating, delivering, and exchanging products or services that have value for customers. Consumption refers to the actual use or utilization of a product or service by a customer, while segmentation involves dividing the market into groups of customers with similar characteristics and needs. Psychology is the study of human behavior and mental processes, which could be relevant to understanding consumer behavior, but it is not directly related to the concept.

________ Describes How Individuals or Groups Select, Purchase, Use, or Dispose