Using which strategy do planners treat the market as homogeneous and use general appeals for all consumers?
A)multi-segment strategy
B)undifferentiated strategy
C)behavioral targeting strategy
D)microtargeting strategy
E)niche strategy

Question

Quizplus · Accepted Answer

The undifferentiated strategy treats the market as homogeneous and uses general appeals for all consumers, without taking into consideration different segments or groups within the market. This approach is also known as mass marketing or mass marketing strategy.

Using Which Strategy Do Planners Treat the Market as Homogeneous