Subsegments of a more general market segment are known as ________ markets and are defined by individuals with some distinctive interest or attitude,such as being ecologically minded consumers.
A)behavioral
B)niche
C)cultural
D)generational
E)social

Question

Quizplus · Accepted Answer

Subsegments of a more general market segment that are defined by individuals with some distinctive interest or attitude are known as niche markets. The examples provided in the question, such as ecologically minded consumers, are often representative of niche markets. Therefore, B is the best choice as it specifically identifies these types of subsegments. The other options (behavioral, cultural, generational, and social) do not directly address the idea of subsegments defined by distinctive interests or attitudes.

Subsegments of a More General Market Segment Are Known as ________