Which approach to segmentation divides people into groups based on product category and brand usage?
A)demographic segmentation
B)geographic segmentation
C)psychographic segmentation
D)benefit segmentation
E)behavioral segmentation

Question

Quizplus · Accepted Answer

Behavioral segmentation divides people into groups based on their behavior, such as product category and brand usage. Demographic segmentation divides people into groups based on demographic characteristics like age, gender, education level, etc. Geographic segmentation divides people into groups based on their location. Psychographic segmentation divides people into groups based on their personality, values, and lifestyle. Benefit segmentation divides people into groups based on the benefits they seek from a product or service.

Which Approach to Segmentation Divides People into Groups Based on Product