According to the VALS classification of consumers,what are the three primary motivations for buying products and services?
A)ideals,achievement,and self-expression
B)self-orientation,self-expression,and self-fulfillment
C)age,social class,and education
D)resources,innovations,and psychographics
E)attitudes,lifestyle,and values

Question

Quizplus · Accepted Answer

According to the VALS classification, the three primary motivations for buying products and services are ideals, achievement, and self-expression. Ideals refer to consumers who are motivated by a sense of belonging and social responsibility, achievement refers to those who prioritize success and status, and self-expression refers to those who value individuality and creativity. Therefore, option A is the correct answer.

According to the VALS Classification of Consumers,what Are the Three