After segmenting a market, the marketer selects potentially profitable segments to be the target audience for a marketing communication effort.

Name: After segmenting a market, the marketer selects potentially profitable segments to be the target audience for a marketing communication effort.
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Question

Quizplus · Accepted Answer

Once a market is segmented, the marketer must choose which segments to target with their marketing efforts based on factors such as profitability, size, and potential for growth.

After Segmenting a Market, the Marketer Selects Potentially Profitable Segments