Juan was born in Mexico but moved to the United States when he was five years old.His family is still close to relatives living in Mexico,and he lives in a neighborhood where most people speak Spanish,eat traditional Mexican dishes,wear traditional Mexican clothing,and listen to Mexican music.He remembers fondly his grandfather telling him stories of his home country's customs and heroes.All of these factors form the ________ that will influence Juan's consumer behavior.
A)social class
B)family
C)niche
D)culture
E)psychographics

Question

Quizplus · Accepted Answer

Culture encompasses all of the shared values, beliefs, and behaviors of a group and influences consumer behavior through traditions, customs, and norms. In Juan's case, his Mexican cultural heritage, including language, food, clothing, music, and family values, will shape his consumer behavior.

Juan Was Born in Mexico but Moved to the United