Cameron loves to know about and purchase the most up-to-date technological gadgets.Among his friends,he is almost always the first to own the newest electronic product.Often the products that Cameron buys become adopted by large groups of consumers,but occasionally Cameron will purchase a product that is adopted by only a small portion of the population.To which of the following adopter groups does Cameron belong?
A) innovator
B) loyal user
C) early majority
D) late majority
E) laggards

Question

Quizplus · Accepted Answer

Cameron's behavior of always wanting to buy and own the newest electronic products shows that he is an innovator, which is the first adopter category in the diffusion of innovation theory. Innovators are characterized as adventurous risk-takers who are willing to try new products and ideas before anyone else. They make up a very small percentage of the population but are important in launching new products and ideas into the market.

Cameron Loves to Know About and Purchase the Most Up-To-Date