________ focuses on message development research, media planning research, and evaluation, as well as information about competitors' advertising.

Question

Quizplus · Accepted Answer

Advertising research involves studying different aspects of advertising, such as message development, media planning, and evaluation, as well as analyzing competitor advertising. Therefore, option A is the best choice. Market research focuses on gathering information about the market and consumers, while consumer research concentrates on gaining insights into consumer behaviour. Strategic research is a broader term that includes all types of research carried out to support strategic decision-making. Copy research refers to the evaluation of advertising copy to assess its effectiveness.

________ Focuses on Message Development Research, Media Planning Research, and Evaluation