________ research delivers numerical data such as number of users and purchases, their attitudes and knowledge, their exposure to ads, and other market-related information.

Question

Quizplus · Accepted Answer

Quantitative research delivers numerical data, while secondary research refers to the use of existing data rather than collecting new data; qualitative research relies on non-numerical data such as opinions, beliefs, and attitudes; neural research involves brain activity and responses to stimuli; experimental research involves controlled experiments and manipulation of variables.

________ Research Delivers Numerical Data Such as Number of Users