When an agency gets a new client, the first thing the agency team should do is learn about the ________.

Question

Quizplus · Accepted Answer

Learning about the brand is essential for an agency to understand the client's goals, target audience, values, and messaging. This information is critical for creating effective marketing strategies and campaigns that align with the client's brand identity. Understanding the brand also helps the agency to differentiate the client from their competition and develop a unique selling proposition. While learning about the competition, social media, network of associations, and validity of previous research are all important, understanding the brand should be the agency's first priority.

When an Agency Gets a New Client, the First Thing