Focus group interviewing is a(n)________ research tool for gaining insights into consumer thoughts and feelings.

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Focus group interviewing is a qualitative research tool as it allows for open-ended questions and discussion among a small group of individuals to gain insights and understanding about their thoughts and feelings. Experimental research involves the manipulation of variables to test hypotheses, secondary research involves the analysis of existing data, quantitative research involves numerical data analysis, and ethnographic research involves observing and studying a culture or group in their natural environment.

Focus Group Interviewing Is A(n)________ Research Tool for Gaining Insights